<!– imageTag: –>
<!– imageTagafter: and imageUrl: http://photos.prnewswire.com/prnvar/20150220/176854LOGO?max=400 –>
NEW YORK, Feb. 23, 2015 /PRNewswire/ — Penton’s Design Engineering & Sourcing Group today announced it has actually been named a 2015 Killer Content Award winner for “The World’s Greatest Engineering Movie” campaign by the Reason Gen Report in the “Interactive Content” category. The Killer Content Awards understand organizations that have actually raised the bar in in content marketing strategies and campaigns. The awards were presented last week at the B2B Content2Conversion Conference in Scottsdale, AZ.
“The results of our campaign were extraordinary and we were rather pleased to share them in the Killer Content Awards program. It is a tremendous honor for us to be recognized as an award winner along with others leading companies such as Glassdoor, Dell and Marketo. Based on the triumph of this campaign we strategy to develop additional programs similar in nature to generate additional engagement,” said Bill Baumann, Market Leader, Penton’s Design Engineering and Sourcing.
Launched across Penton’s engineering brands – Electronic Design and Machine Design – “The World’s Greatest Engineering Movie” campaign was created to drive online user engagement and capture brand-new leads for Penton’s Design Engineering & Sourcing Group. Over a five-week period, registered users were asked to vote on their favored movie in each bracket based on which movie gained the very best use of engineering technology. Engagement along with users began along with the editorial group soliciting input for movie nominations and very first bracket parings from the audience. Readers and Penton editors nominated 32 movies – from the entertainment/motion picture industry and included classic and brand-new releases – where engineers and technology drove the plot. Weekly voting results were tallied through the content platform SnapApp and brand-new bracket parings were posted online along along with a weekly video update from the Community Leader. Users were notified via email as quickly as the brand-new brackets were all set for voting. The winning movie was Apollo 13. Prize categories were established based on an made points system for every one of users and prizes included movie tickets, movie gift baskets and t-shirts.
Here’s exactly what users had to say regarding “The World’s Greatest Engineering Movie”:
- “It was cool to have actually a contest which acknowledged the role of science and engineering in movie history.”
- “It was a enjoyable diversion drawing on the 2 my entertainment and engineering experience. I enjoyed drawing these two aspects with each other and seeing if my options lined up along with others engineers.”
- “Several fun. Looking forward to doing it again.”
Capitalizing on the popularity and timing of the March Madness basketball tournament, Penton’s Design Engineering & Sourcing Group will certainly host a brand-new campaign this March focused on STEM Starters. Users will certainly have the ability to vote on exactly how engineers got their inspiration to pursue Science, Math, Engineering and Technology. To learn much more visit Machine Design and Electronic Design.
Penton drives performance for much more compared to sixteen million professionals each and every day. They rely on us to deliver: Insights, article & workflow tools to inform critical business decisions; networking & community to engage them along with industry peers & partners; and data & marketing services to advance their business performance & deliver ROI.
Penton is a growth company along with a track-tape of solid performance and triumph and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.
For additional article on the company and its businesses, visit www.penton.com
Director of Marketing
Penton Design Engineering and Sourcing