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WASHINGTON, March 13, 2015 /PRNewswire-USNewswire/ — Children in Arizona will certainly stand up to Big Tobacco on March 18 as they join thousands of young people nationwide for the 20th annual Kick Butts Day. Much more compared to 1,000 events are planned nationwide for this day of youth activism, sponsored by the Campaign for Tobacco-Free Kids. (See below for a list of local events.)
On Kick Butts Day, Children encourage their peers to continue to be tobacco-free, necessity that tobacco companies prevent marketing deadly, addictive products to them and encourage elected officials to do Much more to reduce youth tobacco use.
This year, Kick Butts Day is focusing focus on exactly how the tobacco industry still spends huge sums on marketing and is adopting brand-new strategies to reach young customers. Nationwide, tobacco companies spend $8.8 billion a year – one million dollars every hour – to market tobacco products. In Arizona, tobacco companies spend $104.1 million annually on marketing efforts. The industry’s tactics that entice Children include:
- Splashy ads in magazines along with large youth readership, such as Sports Illustrated, ESPN the Magazine and Rolling Stone.
- Widespread advertising and rate discounts in stores, which make tobacco products appealing and affordable to kids.
- New, sweet-flavored tobacco products such as small cigars and electronic cigarettes. The most up to date studies prove to that youth usage of e-cigarettes has actually skyrocketed.
In addition to organizing events, Children are status up to the tobacco industry on social media through the #NotAReplacement selfie campaign. The tobacco industry’s own documents prove to that they have actually long targeted Children as “Alternative smokers” for the Much more compared to 480,000 people their products kill each year in the United States. Children are taking selfies to say they’re not a Alternative and sharing the photos on Facebook, Twitter and Instagram along with the #NotAReplacement hashtag. (view the #NotAReplacement selfie gallery)
“On Kick Butts Day, Children stand up and reject Big Tobacco’s manipulative marketing,” said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids. “We can easily make the next generation tobacco-free and end the tobacco epidemic for good. Elected officials can easily recommendations reach that objective by status along with Children and supporting proven strategies to stay away from youth tobacco use, including better tobacco taxes, sturdy smoke-free laws and prevention programs.”
In Arizona, tobacco usage claims 8,300 lives and costs $2.38 billion in good health care bills each year. Currently, 14.1 percent of Arizona’s higher school students smoke.
On Kick Butts Day, Children engage in creative events that range from small classroom tasks regarding the harmful ingredients in cigarettes to large rallies at state capitols.
In Arizona, tasks include:
On March 13, students from Arizona Western College in Parker will certainly disseminate an anti-tobacco PSA campaign, promoting #NotAReplacement, and hold informational tables at the La Paz County Fair. Time: 3:30 PM. Location: 916 W. 12th Street, Parker. Contact: Rosalina Aguayo (928) 916-8209.
The East Valley Young Marines will certainly organize a rally at the Boys & Girls Club of Mesa along with guest speakers from the Mesa Police Department and presentations by members of the Young Marines. Time: 6 PM. Location: 44 North Oak Street, Gilbert. Contact: June Halliwill (602) 692-9716.
The Cochise County Youth good health Coalition in Sierra Vista will certainly organize a rally at Tompkins Park featuring a paper mache figure where people can easily “kick the butt” and tobacco facts will certainly fall out, similar to a pinata. Time: 3 PM. Location: 2060 S. 7th Street, Sierra Vista. Contact: Roza Vickers (520) 432-9495.
Youth from the Fort Huachuca School-Age Center will certainly hold a carnival, along with a various activity highlighting the negative effects of smoking in each of its eight classrooms. Time: 3 PM. Location: Building 52056, Hatfield Street, Fort Huachuca. Contact: Tracy Owens (520) 533-6673.
On April 3, the Coconino Anti-Tobacco Students will certainly partner along with the Arizona Students Aiming for Prevention in Flagstaff to hold a post-card writing campaign to educate the community regarding the tobacco-free parks policy, and will certainly send these information cards to the local Parks and Recreation Commission. Time: 5 PM. Location: Historic Downtown Flagstaff. Contact: Tiffany Kerr (928) 814-7066.
All events are on March 18 unless otherwise indicated. For a full list of Kick Butts Day tasks in Arizona, visit www.kickbuttsday.org/map. Extra guide regarding tobacco, including state-by-state statistics, can easily be found at www.tobaccofreekids.org.
SOURCE Campaign for Tobacco-Free Kids